Across the GCC and Egypt we lead the regional real estate and experiential brand extension strategy for all of their brands, such as Fatafeat, Discovery TV, HGTV and Eurosport to name a few. We work across all business silo's, International Ad Sales Team, Consumer Products, Live Events and Location Based Entertainment, to seek and secure experiential brand extension and advertising opportunities. We engage and negotiate with various partners, developers and operators with an agile management philosophy on the ‘go to market’ strategy, optimising sustainability and profitability. The work also includes research, target market analysis and the planning and project managing of a 1/3/5 year strategy for each IP.
