Across the GCC and Egypt we work with Kingsmen, the IP owners on various semi-permanent and permanent entertainment centres. We engage and negotiate with various partners, developers and operators with an agile management philosophy on the ‘go to market’ strategy, optimising sustainability and profitability. The work also includes research, target market analysis and the planning and project managing of a 1/3/5 year strategy. Planet Playskool encompasses Hasbro brands such as Spirograph, PlayDoh, Tonka, Lite Bright and also PJ Masks.
